Why …. We …. Race.

For some, it is a passed down tradition. For others It’s because opportunity has knocked. For those who make a living out of it, perhaps it start in our DNA.

For those in Stock Cars, it’s because it is the most relevant thing we do day in and day out .

For our drivers, it is the passion for a sport that is unlike any other. It isn’t the only unique setting, teamwork and sense of accomplishment. It’s the Thrill of knowing that every place of technology that has gone into this massive horsepower machine that one guides is the most sophisticated and highly tuned on the planet.

For our team owners, it is the ability to pull a group of people together with the intelligence, the skill, the drive, the intuition and the passion to work with existing innovations – and create new ones – to put a race car on a new, different and challenging thack every time out… with the intense belief that it will take the first wave of the checkerd flag .

For our auto manufactures, it is knowing that that customer who walks into his dealership showroom experts an automobile that possesses the latest innovations and developed on its race car, and will drive it home for bragging rights because it is the most amazing ride of his life.

For our corporate partners, it’s recognizing that relationships are good for business and that they cannot happen in a vacuum. The best relationship – as in the best of marriages – are those that have an intimate understanding of what it takes to be successful as partners and an extraordinary compatible set of common goals.

Over the next couple of months, the Stock Cars will profile members of its driver, owner, manufacturer and corporate family to reveal – in their own words – why they own words – why we race in this series.